Good UX maximizes profits and minimizes loss

How do we demonstrate investment return?

The best way to communicate this is to create metrics that can provide indications that our work is offering the right benefits to the business’s we are helping. Knowing how to measure and present the return on investment (ROI) of UX is crucial. Our clients are only going to invest in UX if the figures add up and they can relate.

50%

Wasted development time

In Dr. Susan Weinschenk’s video, she argues that up to 50% of programmers’ time is spent on avoidable rework.

15%

IT projects are abandoned

Of the top 12 reasons that projects fail, three of the top 12 are directly related to the lack of user experience work.

Calculating ROI

Dr Susan Weinschenk, in her white paper Usability: A Business Case Site, outlines three useful equations for calculating cost savings

01. Errors

02. Development and Maintenance cost

03. Productivity

04. Conversion Rate

Calculating ROI

Susan Weinschenk, in her white paper Usability: A Business Case Site, outlines three useful equations for calculating cost savings

01. Errors

02. Development and Maintenance cost

03. Productivity

04. Conversion Rate