With the Internet of Things and mobile devices now forming an integral part of how people live, work, and conduct business, it is essential that the software used serves the purpose for which it was designed –to ensure the user can achieve their objectives for using the product in the first place. Yet, many software-based products fail in this regard. Failure is inevitable if the software interface design company does not design the product around what users need. Below are two reasons for web-based and device specific software failures, which can be avoided by making use of the expertise offered by UX-focused software interface design companies.

1.      Window dressing instead of problem solving

Many web-based apps and software products developed a few years ago are no longer competitive and often abandoned for more user-friendly products. People are mostly visually oriented, so many designers think that an artificial remake of an app or embedded software interface can do the trick to get more users or improve the user experience. However, it is not about aesthetic appeal. A reskin may make the product look good, but if the software does not help the user to solve a problem effectively, such as finding direction, buying goods, or keeping score of spending, it still fails. The interface design company cannot just focus on fonts and colours. It is not about the window dressing, but about the user’s ability to solve a problem using the software. Unless the company understands that user interface design can only be successful if it is done in context of user experience, the product will continue to fall short of expectations.

2.      Software development without understanding the target audience

If a golf player hits the ball and it travels off-course by just three degrees, they can miss the entire green. The same holds true for software design. There is no space for guesswork. Designing the software with a specific user in mind without doing the research to determine whether the product meets the requirements of that user is throwing cash in the water. The user should not have to adapt; the product must fit the user’s requirements.

Saving time and money in the initial development stages to get the product to market faster will lead to product failure. Reluctance to conduct preliminary research can be a costly mistake. Indeed, the company may have to return to the drawing board and start the design from scratch later on because it missed the target the first time. User research helps the company refine the development early on, rather than having to redesign once it is too late.

What is the solution?

Make use of a software design company that provides UI and UX services and ensure the product meets the user’s problem-solving goals.


By Isebell Gauche