Do you want to reduce your website’s bounce rate, increase sales, and improve customers’ experience? If so, you need to pay close attention to these website user interface design elements:

1.      Use Understandable Language

Website user interface design is about the user experience. The language must be relevant to the target audience. If you use words to impress rather than communicate effectively, you are missing the point. The language must be appropriate and easy to understand. Keep readability in mind when communicating with the customer.

2.      Use Relevant Graphics

Avoid any form of representation that can create confusion for the user. This is where the expertise offered by our website user interface design team is so valuable. They ensure that the graphics improve the user experience rather than cause confusion.

3.      Create an Intuitive Environment

The user interface design should provide for a seamless user experience. For an optimal user experience, simplify navigation to ensure it follows a logical process. You want the user to engage rather than just browse. With intuitive UX design, you achieve that. Positive reinforcement is essential. If the user completes a form, you will, for instance, want to give a visual indication to show that the action has been completed correctly.

4.      Follow the Principle of Consistency

The website is not a canvass for trying out colours, themes, and headings. The user wants consistency. Avoid confusion through consistent use of headings, colours, tab placement, page transition, and order of information.

5.      Eliminate Distraction

Understandably, you want to offer the user choices. You might think that placing the “buy” button at several places on the page helps the user spot it, but it creates confusion. Which one to use? Do not add unnecessary flashing icons or animations. Users have short attention spans and distractions can mean lost sales.

6.      Organise in Groups

The structural design of the website’s user interface must be sound through the grouping of information, labels, tabs, and action buttons to highlight relevant and related messages when the user needs them.

7.      Create Clear Messages and Labels

Do not frustrate with puzzles and riddles. All messages and labels must have unambiguous wording. The messages must be clear to reduce the time it takes the user to get to the required information. High bounce rates are often the result of vague labels and messages. Effective website user interface design is about clarity and functionality. You achieve this with messages and labels that are easy to understand.

Where to Get Help

Use our website user interface design expertise to help you create the best possible customer experience.


By Isebell Gauche