Website user experience design entails design of the web interface to enhance the user experience and satisfaction. This is achieved through a design that enables maximum accessibility, usability, efficiency, and enjoyment for the user. User experience design for websites is based on best practices or principles that ensure the best possible user experience. Some of these best practices are briefly explained below.

1.      Flow makes for a smooth ride

The site must flow naturally in the way a user would naturally navigate information, a library, or a road. The user must experience a seamless transition from one section of the site to another. This is only possible if the design is user-focused. It can only be user-focused if what the user gets is what they want and expect. For instance, website users notice items at the top of the page more than in the middle. If you thus place a main category below a less important or subcategory, it confuses the user. The user expects the most important section to be on top.

2.      Consistency creates trust

Though it may be tempting to have different colours on different pages, it confuses the user. The user wants to know that they are still on the same website. As such, consistency in the use of elements is extremely important to promote flow and understanding of the navigation.

3.      No dead ends

Some people love mazes. Others dread having to explore. Let those who enjoy wandering aimlessly in circles go to the carnival. When they are on your website, they should not have to deal with dead ends. You do not want to create more bother for the users; instead, you want them to get to their destinations as quickly and efficiently as possible without having to wonder whether they have missed something.

4.      School is for learning

Leave the learning for training centres and schools. Your website users do not have the time and inclination to learn something new about your site’s unorthodox design. Use website patterns, colours, and interfaces that are familiar, and the users will applaud you for making things easier for them.

5.      Test and test again

Never assume in the digital world. Test the site’s performance across all platforms. Users of various devices must be able to access and use your site. Do not be afraid of the feedback. It will help you create a website interface that enhances the user experience.


By Isebell Gauche