UX

RESEARCH

We do the dirty work

UX RESEARCH

User experience research looks at what a person feels about using a product or service. It’s about looking at very specific, data-driven information about users and provides direction about how a solution should be designed.

UX (User experience) research provides immediate value for your business, trust us, we've seen it in action. UX research increases the ROI (Return On Investment) from your company's usability investment by making your product better. This further results in higher conversion rates, higher customer satisfaction, fewer errors, and other measurable benefits.

We're UX research nerds and love going beyond the call of duty when studying our findings, which provides you with future value by giving everyone in your company better knowledge about customers and their behavior online.

Our process differs for each project, but the research techniques below make up our ideal process:

  • Design Strategy
  • User Interviews
  • Personas
  • User Observations
  • User Scenarios
  • Task Flow Analysis
  • Card Sorting
  • Usability Testing
  • Information Architecture
service

Identify Your Users

User experience (UX), at its core, tries to study and evaluate how easy or pleasant a website is to use. UX is a bit difficult to visualise as it deals with user perception, which, differs from one user to the next.

User Task Analysis

The most important thing to test for is whether users are able to accomplish their tasks efficiently on your website or app. We look at how we can improve the interface to lower errors and unneeded repetition.

Site Navigability

It's extremely important that the user be able to navigate as easily as possible. Some of the components we look at are navigation menus, search boxes, links within the copy of a webpage, sidebar widgets and external links.

Speed

One of the most frustrating scenarios for a user is waiting to get to the information they need. A good performing website is fast and responsive, it allows a user to complete their desired tasks efficiently.

Accessibility

People often mistake web accessibility as being only for users with blindness or mobility issues. However, we should include anything that hinders a user accessing your site from all browsing situations. All of which render our work differently and present interaction challenges.

Readability

Content is at the heart of any type of website. Not being able to read and understand the content and the way it is laid out is a major issue. Add to this poor legibility and a lack of reading enjoyment and we have a big problem. We have stepped on the user’s ability to perform tasks efficiently and accurately.

Are You Impressed?

If so, why don’t you get in touch with us so we can talk about your projects.