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Three Important Principles for Website and App Design to Improve Conversion Rates

Most people in the modern world spend on average more than an hour a day using their mobile phones and computers. They use software, apps, and websites, which all have one element in common, that of user interface design. To be useful and effective, an app, software solution, or website needs to have several user interface design elements of which we will discuss the three most important ones:

1. User Experience

People often recall experiences better than facts. They can remember how something made them feel. Every interaction with software, a website, or an app leaves a certain impression with the user. The information is important, but the overall emotion evoked by using a device, software, or digital product is what makes the person come back and become a loyal customer on the site or user of the software or app.

We live in an age of information overload. It is everywhere and in every possible form. What distinguishes one site or app from another is not necessarily the information, but how it is presented, how easy is it to find, how simple the site is it to navigate, and how unique and pleasant the interactions are. To be a successful website that turns visitors into returning customers, it must be designed with user experience as the focus.

2. No Time for Reading

People no longer spend hours reading novels, probably because so much of their time is taken up by work, browsing and communicating on the Internet and mobile devices, sport, and television. The digital world has changed how people read as well. They scan online content and only if it helps them focus on what interests them, do they read it. Keep this in mind when writing content and creating the user interface. Make it as easy as possible to locate information of interest with easy-to-navigate topic headings.

3. People Want Clarity

One thing that stands out more than anything in user interface design is that people do not want to spend hours learning things. They want instant gratification and that means simplicity of the interface and ease of use. They want clarity on what to do next, where to go, and what you can do for them. They do not want to scroll through several pages to understand what your service offering is, or search for product prices. They want it all instantly available and easy to understand or use.

Give the user a pleasant interactive experience and it will pay off through return visits and recommendations.

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