A thorough understanding of the user and their needs is the basis of any design decision made during a project.
It's not a matter of who has the "best ideas" or the loudest voice. It's about solution design around the users' needs.
We start with qualitative and quantitative UX research to understand the users' feelings, motivations, challenges, expectations and mental models.
We use this research to inform and validate every step of the solution design to create an experience that users will brag about.
We’ve hand-picked each team member for their passion, unique talents and experience. We have one thing in common - we're UX nerds.